<br />
<b>Warning</b>:  Undefined array key "dateUploaded" in <b>/app/public_html/lib/pkp/classes/template/PKPTemplateManager.php</b> on line <b>244</b><br />
<br />
<b>Deprecated</b>:  urlencode(): Passing null to parameter #1 ($string) of type string is deprecated in <b>/app/public_html/lib/pkp/classes/template/PKPTemplateManager.php</b> on line <b>244</b><br />
<br />
<b>Warning</b>:  Cannot modify header information - headers already sent by (output started at /app/public_html/lib/pkp/classes/template/PKPTemplateManager.php:244) in <b>/app/public_html/plugins/generic/citationStyleLanguage/CitationStyleLanguagePlugin.php</b> on line <b>654</b><br />
<br />
<b>Warning</b>:  Cannot modify header information - headers already sent by (output started at /app/public_html/lib/pkp/classes/template/PKPTemplateManager.php:244) in <b>/app/public_html/plugins/generic/citationStyleLanguage/CitationStyleLanguagePlugin.php</b> on line <b>655</b><br />
TY  - JOUR
TI  - ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN METODE REGRESI LINIER
PY  - %2024/%05/%29
Y2  - %2026/%03/%24
JF  - Jurnal Pariwisata Bisnis Digital dan Manajemen
JA  - jasdim
VL  - 3
IS  - 1
SE  - Articles
LA  - en
LA  - id
KW  - analysis
KW  - customer satisfaction
KW  - linear regression
KW  - product quality
DO  - 10.33480/jasdim.v3i1.5019
UR  - https://doi.org/10.33480/jasdim.v3i1.5019
SP  - 1-7
AB  - This research was conducted to explore and evaluate whether product quality affects customer satisfaction at the Mixue branch in Margonda. The study participants were customers who purchased ice cream or drinks at the Mixue Margonda branch. The sample consisted of 50 respondents selected through an online questionnaire distribution. The approach used was quantitative, and SPSS version 26 was used for data analysis. The validity and reliability of the research instruments were tested. Data analysis employed simple linear correlation and regression with product quality (x) and customer satisfaction (y) variables. The correlation results demonstrated a significant positive relationship between product quality and customer satisfaction. Simple linear regression showed the equation y = 3.341 + 0.746x, and partially, the product quality variable had a relevant impact on customer satisfaction. This research confirms that product quality significantly impacts customer satisfaction at the Mixue outlet, highlighting the importance of improving product quality to enhance customer satisfaction.
ER  -